Journal of FARM SCIENCES, Vol 36, No 2 (2023)

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Examining client tech-readiness in the digitization of Microfinance

DIVYA SAJAN, SAMUEL C JOESPH, NAVANEETHAM B, MAHILAVASANTHI T D

Abstract


Abstract: The study on “examining client tech readiness in the digitization of microfinance” was taken up during the period in October to March 2021 in India, first and the most literate district of most literate state namely Kerala. The period coincided with the peak of COVID-19 and the data on the readiness of 500 clients were collected using a pretested structure questionnaire developed for the purpose. Statistical analytical methods used were exploratory factor analysis, confirmatory factor analysis and goodness of fit. Among the most influencing factors were the use of ATM counters with their own card, a feeling of insecurity among the clients that it will be difficult to avail microfinance if they don’t switch over to technology use; all services are integrated with suitable technologies; loss of optimism- “A feeling that more things are going wrong” and the natural urge to know about the technologies before fellow clients which is a factor of innovativeness. This study is of utmost relevance as digitalisation has been felt as an imperative and inevitable need and these aspects serve as directive principles and need to be prioritised in the process of implementation.

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