Matrix ranking technique of Participatory Rural Appraisal (PRA) was carried out in Ghisauli village of Jhansi district during November 1995 to know the farmers preferences for different crop and crop varieties. Wheat was the most preferred crop followed by groudnut, rice, bengalgram, pulses and millet. Among wheat varieties Lokamanya and Kalyansona were preferred most and Jhungu was the most preferred groudnut variety. Farmers used their own criteria to select and adopt particular crop and crop varieties.