The Investigation was carried out in the year 2008 - 2009 to study  the investment pattern in pomegranate orchard and to compute the costs and returns in pomegranate cultivation in Chitradurga district revealed that, the cost of establishment per ha was found to be `1,90,888.41 and `1,89,644.33 of which material cost constituted 56.87 and 58.15 per cent and maintenance cost 43.13 and 41.85 per cent in  Challakere and Hiriyur taluks respectively.  The average per ha maintenance cost incurred by respondents in Challakere taluk was ` 82,320.70 during the first three years. The labour, material and fixed costs accounted for 53.73, 24.59, and 21.68 per cent, respectively, it was ` 79,368.02 in Hiriyur taluk where labour, material and fixed cost accounted for about 56.16, 21.74 and 22.10 per cent, respectively.The average per ha maintenance cost incurred in Challakere taluk was ` 23,148.67 during the 4th year onwards of which, labour material and fixed cost accounted for 43.65, 20.32 and 36.02 per cent to the total maintenance cost. The average per ha yield in Challakere taluk was 4.68 tonnes and the net returns obtained were `1, 40,588.18. Similarly the average yield of Hiriyur taluk was 4.60 tonnes per ha, and the net returns were `1, 37,352.27. The financial feasibility analysis revealed that on an average the investment in pomegranate orchards can be recovered within six years in both the taluks. The net present values were positive and of higher magnitude indicating worthwhileness of investment. The returns per rupee of investment in these orchards were capable of generating nearly three rupees which was highly profitable venture. The internal rate of return was found to be in the range of 57-59 per cent which was much higher compared to the cost of capital (9.5 percent) and hence highly profitable. Overall, the proposition of growing pomegranate crop was highly profitable as revealed by the financial feasibility tests.