The study conducted on the adoption pattern of recommended package of pratices of potato crop among the farmers of Dharwad taluk revealed that 53 per cent of farmers were under high adoption category. It also revealed that over 80 per cent of farmers adopted practices such as variety, seed rate and time of sowing. The personal characteristics of farmers like education and land holding had significant association with adoption level whereas mass media participation had no significant impact. The variety kufri chandramukhi was preferred because of its characteristics.