The study was undertaken in Shimoga distric of Karnataka with the objective of analyzing the knowledge level of vanilla growers and their socio-economic and psychological characteristics. The data was collected from 60 vanilla growers. Majority of vanilla growers had medium level knowledge about overall recommended vanilla cultivation practices. The study also revealed that cent percent of the vanilla growers had correct knowledge about suitable soil, suitable support tree, recommended irrigation method, artificial hand pollination and grading of beans large majority of them had the correct knowledge about spreading of organic manure, suitable months for planting, light pruning and time of pollination. The personal, social-economic and psychological characteristics like age, education, family dependency ratio, social participation, risk orientation, economic orientation, level of aspiration, innovation proneness and management orientation exhibited significant relationship with their knowledge level.