Journal of FARM SCIENCES, Vol 25, No 4 (2012)

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Awareness and preference of Krishi community radio programmes

Madhu Pattanashetti, D.A. Nithya Shree

Abstract


Krishi Community Radio Station (KCRS) is the community Radio Station catering to the needs of the rural community around 15-20 km radius surrounding the University of Agricultural Sciences, Dharwad. The study was conducted in the year 2009-2010, to analyze the awareness and preference of Krishi Community Radio programmes on a sample of 152 Krishi community radio listeners of Dharwad taluk of Dharwad district. The results showed that majority (81.58%) of the listeners belonged to young age category; married (69.74%) and 44.08 per cent were literates. The listeners were aware of Krishi Chintana programme (85.53%) followed by Pakshika Salahegalu (81.58%) and Vigyanigala Sandarshana (53.29%). Majority (38.16%) of them had medium level of awareness about Krishi community radio programmes. The result also focused that the Krishi Chintana was most (51.97%) preferred programme followed by Pakshika Salahegalu (46.71%) and Avishkaragalu (32.89%).

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