Self concept of 300 primary school children of age group 10 -12 years studying in 5th to 7th standard were selected by random sampling method. Children studying in Government and Private (Aided and Unaided) schools, both in urban and rural areas of Dharwad Taluk, were drawn equally on the basis of peer acceptance / rejection, age and gender. Socio-metry was employed for selecting peer accepted and rejected children. To collect the general information, a pre tested interview schedule was used to elicit information regarding child’s, parents and familial characteristics. Self concept scale developed by Ahluwalia (2003) was employed. Results revealed that majority of the children of both urban and rural area (93.3% and 94.7%) had high level of self concept and 6.7 percent from urban and 5.3 percent from rural had average level. None of them were in low self concept category. Non-significant association was found between locality and level of self concept indicating that the urban and rural children were similar on self concept. The self concept improved with age. Self concept was significantly associated with their perceived health condition and aspiration. Gender, ordinal position, sibling status did not influence the self concept, both in urban and rural locality. It was found that friendship ties and school change did not influence the children’s self concept. Perceived parenting style had positive influence