The study was conducted during 2004-05 in Belgaum district of Karnataka to know the adoption, marketing pattern and constraints in cultivation and marketing of cut flowers. The results of the study revealed that 40 per cent of the gerbera growers and 47.50 per cent of carnation growers belonged to medium adoption category. Cent per cent of the gerbera and carnation growers adopted soil sterilization practice, digging of trench, use of suitable soil, type of bed preparation, use of planting material, spacing between rows and plants, special cultural practices, harvesting of flowers and treatment of flowers. With respect to application of FYM and chemical fertilizers, farmers were having less knowledge of these practices. Seventy per cent of the respondents sold their produce through commission agents and 30 per cent of the respondents sold their flowers through retail outlets. Major problems in production and marketing of cut flower growers were pests and diseases, high investment, exploitation by the middlemen, fluctuation in prices and low price for the flowers.