The consumer chemicals are non-food chemicals which include health, hygienic, absence of offensive odor,avoiding the spreading of dirt and contaminants to oneself and other. Some consumer chemicals can kill bacteria and cleanat the same time.The study was conducted in Dharwad city of Dharwad district of Karnataka state. Sixty home makers wererandomly selected with the help ofself-structured interview schedule. The study revealed thathigher per cent of the homemakers (90%) purchased consumer chemicals monthly from kirani store.Most of the homemakers (43.44 %) spending` 300 to 600 for purchase of consumer chemicals and belong to medium category. More number of homemakers (46.67%)having cost influence and 65 per cent information from the source of television/radio for purchasing the consumer chemicals.Most of the homemakers (41.67 %) preferred Surf excel detergent powder brand for washing clothes, 69.24 per centVimliquid dish wash brandpreferred for cleaning utensils, 58.34 per cent Dettol liquid hand wash brand preferred for cleaninghands, 67.64 per cent Lysol liquid floor cleaner brand preferred for cleaning floor,36.18 per centOzone phenyl brandpreferred for maintaining hygiene. This study is attempts to cover available brands, reason for using brands and the variousfactors that influence the buying behavior of homemakers.