The present study was conducted during 2015-16 in Uttara Kannada district of Karnataka. Sirsi, Siddapur andYellapur talukas of Uttara Kannada District were selected for the study in the view of their highest share in area and theproduction in the district. The total sample size was 180. The ex-post-facto research design was used for the study. Ageeducation, land holding, area under arecanut, experience in arecanut cultivation, family size, annual income, extensioncontact, mass media exposure, economic motivation, scientific orientation, production orientation and market orientationare the profile characteristics of arecanut growers. Arecanut growers had medium level of extension contact (40.56%), massmedia exposure (47.78%), economic motivation (46.11%), scientific orientation (39.44%), production orientation (43.33%),market orientation (44.44%), material possession (42.22%) and organisation participation (44.44%).