Present study was conducted in Dharwad district of northern Karnataka. Navalgund and Hubballi taluks wereselected based on highest area under guava cultivation. This study is based on both primary and secondary data, which wascollected during 2017-18 using pre-tested schedule from guava farmers (40) and market functionaries (18) through personalinterview method, thus a total sample size was 58. The objective of the study was to identify the marketing channels andto analyze the marketing efficiency and price spread in guava marketing in selected markets. The statistical tools likedescriptive statistics; Shepherd’s and Acharya’s formulae were used for the study. Guava in the study area was marketedthrough three channels from the producer-sellers to ultimate consumers. Majority of the farmers preferred Channel-I(60 %) to sell their produce because this channel is convenient in the study area. Major cost incurred by the producer-sellerwas on transportation (` 459/t). The next major item of cost was loss of produce (` 398/t). This was mainly due to pest anddisease attack with poor handling of the produce by the producer-sellers and market intermediaries which could becontrolled by spraying of suitable chemicals at right time. Marketing costs incurred by the retailers and wholesaler-cumcommissionagent were lesser than the pre-harvest contractor-cum-wholesaler. It was mainly due to the absence of harvestingand commission charges. Price spread was less in Channel-III (` 13,309.34 /t) as compared to Channel-I (` 23,084.64 /t) andChannel-II (` 25,279.92 /t). Guava growers who followed Channel-I and Channel-II realized low share in consumer’s rupee(Channel-I: 42.29 % and Channel-II: 36.80 %) as compared to Channel-III (66.73 %). According to both Shephard’s andAcharya’s methods, marketing efficiency was found to be higher in channel-III than that of other two Channels (I and II).